Taofik Arnouk

What is this?

This project was developed as part of a team of five, focusing on enhancing how people experience the Bergsjön area. The solution is a quiz based game designed for tram commuters, called Where are we going?.

The game rewards players with redeemable discounts that can be used at the local food market in Bergsjön. The goal was to encourage more people to visit the area, reduce social isolation, and foster social engagement both on the tram and within Bergsjön.

UI Design Highlights

Designed a simple and engaging interface to be used in quick interactions in tram environments
Iterated the design layout and interaction based on user testing feedback
Created an interactive prototype in Figma to validate user experience

How it was made

Ideation

Conducted research and fieldwork to understand the area
Created 26 initial sketches exploring different concepts
Selected a tram-based quiz game with reward incentives
Used storyboards and early UI sketches to refine the concept

Low-fidelity prototype

Developed a paper prototype with core UI elements
Conducted usability testing with target users
Identified areas of confusion and usability issues
Used insights to guide the high-fidelity prototype in Figma

High-fidelity and Final prototype

Created a high-fidelity prototype in Figma
Conducted a second round of user testing (qualitative and quantitative)
Simplified the UI based on feedback
Introduced features such as team mode to increase engagement

Live demo

The prototype/demo was presented at Kuggen Lindholmen, where a tram like environment was recreated with seating and a shared display.

Attendees interacted with the quiz game, and the concept was well received, with positive feedback on engagement and potential real world application.

Full Research Report Here